Clarion launches the Valspar 3D House to celebrate the arrival of Valspar paint in the UK and Ireland

How do you inspire people to paint their homes with colour, when, as a nation, we’re so wedded to magnolia (78 per cent of UK homeowners choose to paint their homes in cream, white or neutral)?  Responding to the brief from Valspar, a US-based paint company launching in UK and Ireland, Clarion knew we needed to create something extreme if we were going to attract attention from consumers and media…

To make a bold and colourful statement we approached colour aficionado Will Taylor (of Bright Bazaar blog and book fame) to help us inspire the nation with a family home interior, designed using his trademark colour palette. To bring his interior design to life, we then tracked down a specialist, trompe l’oeil artist to create a piece of Illusionary, 3D art from Will’s designs, to be painted on the side of a three-storey residential house in London.  

160 hours of painting (not to mention numerous logistics!) later, we unveiled the 1,352 square ft. ‘house’ to media and social channels.  With the impression that the side of the building had been knocked through to reveal a family home (complete with its family members in situ), the illusion literally brings the colourful interior, outside, and shows just how amazing our homes can look with the injection of some colour – and a bit of bravery! 

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