Da-da-dum,
da-da-dum… rejoice Star Wars fans, this week it was announced by J.J Abrams that
a short trailer for the much anticipated new Star Wars film will be released.
Of course, this sent social media into overdrive with the title trending on
Twitter. The trailer will be premiered in selected cinemas in the USA and
online over Thanks
Giving weekend.
THANKSGIVING pic.twitter.com/46811BgWiF
— Bad Robot (@bad_robot) November 24, 2014
In other (perhaps less exciting) news…
Tumblr
and Pinterest now fastest-growing social platforms
Whilst Facebook may still be the largest social
media platform, in terms of subscriptions, others are hot on its heels
including Tumblr and Pinterest. A report by Global Web Index this week
highlighted by Tech Crunch shows the two social platforms are now the
fastest-growing. Snapchat too is rapidly growing, becoming the fastest growing
app.
Apple
may replace Google as its default search engine
Last week we reported how Firefox was
replace Google as its default search engine with Yahoo. It appears this week,
Apple, whose contract is coming to an end with Google, is also looking to
replace the search engine, with Yahoo and Microsoft are already vying for the tech giant's
attention.
News UK sees digital subscribers for The
Sun soar 120%
Whilst
subscriptions to print press may be dwindling, online views are far from over,
with News UK seeing its subscription to The Sun grow by 120%. Highlighted this
week in The
Drum, the news came as its chief marketing officer Chris Duncan branded
Facebook's mobile publishing proposal "terrifying". 2015 will no
doubt become a hotly contested year for ownership of news publishing amongst
social platforms and news outlets alike.
#BlackFriday
Today many
will take to their laptops, mobiles or perhaps even venture to the high-street
for the big pre-Christmas discount shop day. According to research from Nielsen,
more men are expected
to shop in store today while most consumers are expected to hold off and shop
on Cyber Monday this year.
The research highlights the
growth in popularity of shopping via our smartphones. Whilst laptops were
expected to be the most popular device for online shopping (89 per cent), a
third of consumers were expected to shop with their smartphone or tablet.
By James Mulrennan, Digital Account Director
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