Facebook ads - and why they add up for brands when done properly

Rebecca Bolton, digital account manager, Clarion Communications

Every time I pick up a newspaper just lately there’s another story about Facebook - as the world’s largest social network it’s obviously going to attract controversy and last week was no different, as The Sun ran a story on how bookies are ‘buying advertising space which appears on children’s Facebook news feeds’.  Even though, of course, children aren’t the target demographic.
(link: http://www.thesun.co.uk/sol/homepage/news/article4787148.ece)