Five Ways Brands Will Drive Revenue From Social Media Over The Next 12 Months
Most brands have learnt how to reach consumers and build advocacy through social media, but to drive sales they need to set up the right online purchase routes relevant to their specific business. And digitally intelligent brands have realised that Likes, Followers, and +1s shouldn’t be the primary KPI for measuring social media campaign success. Measurement is set to become more sophisticated in 2013, and the industry benchmark for measurement will shift from community growth to revenue and profit through social media. Here, Habib Amir of influenceD predicts five purchase routes brands will increasingly be looking to set up this year to drive sales.