Glamour scores 512,339 engagements with QR-enabled print ads

Vikki Chowney, News Editor, Econsultancy.com

Following our discussion about the value of QR codes and acceptable levels of engagement, it seems that Condé Nast's Glamour magazine has found real success by placing them among its printed pages.

In fact, a trial within its 'social edition' from September produced 512,339 engagements among a circulation of 2m readers – just over 25%.