Google+ will become the natural home for brands and their customers in 2012
Habib Amir, head of digital, Clarion Communications, part of the WPP group
Google+ is set to become the fastest growing online medium in 2012. In this think piece, I will make two predictions based on the trends observed in the past few years.
Products before brands
Prediction 1: ‘Search’ will become more specific, more contextual, more social and therefore highly relevant to purchase journeys